Liquorice Bags Unilever Blue Band Account in Africa

Unilever has announced its appointment of Liquorice as the lead regional digital agency for the Blue Band margarine brand across Africa. Key markets of focus will include Kenya, Ghana and Nigeria.

The agency will be responsible for bringing Blue Band into the digital space, driving innovation in mobile, web and social media, enabling the brand to connect with consumers and the trade.

Liquorice’s first task is to create mobile health and nutrition campaign in Kenya, Ghana and Nigeria, reaching mothers at relevant moments on mobile social networks, like Eskimi and 2go.

Blue Band is one of Unilever’s oldest and most trusted brands in African households. With a very diverse audience to cater to, Blue Band has been used in Africa since 1955.