Manchester United football
club has on Wednesday announced a multi-year sponsorship with fruit juice brand
Chi to become the clubs official soft drinks partner in Nigeria.
The deal will allow Chi to
use the legendary Manchester United crest and club imagery on a range of
products throughout Nigeria.
Reportedly, the deal is worth
between 1-2 million pounds a year, as they continue to boost their income
signing lucrative deals with the aid of their global appeal.
Founded over 30 years ago, Chis brands include
Chivita 100%, Chivita Active, Chi Exotic, Chi Happy Hour and Chi Ice Tea.
Manchester Uniteds group managing director
Richard Arnold said: We are delighted to welcome Chi Limited as an official
partner of Manchester United.
With over 30 years of experience, Chi has a
commitment to the health and well-being of the local population by producing
high quality, market leading products.
According to him, Man United has close to 35m
followers in Nigeria. Who are some of the most passionate in our global
fanbase, something that we fondly remember after playing in Abuja in 2008, he
added.
An event was held at the prestigious Old
Trafford Stadium in Manchester UK and leading players of the club like Angel Di
Maria, Robin Van Persie, Valencia and Anders Lindegaard attended the ceremony.
We are confident that the partnership will
further deepen consumer loyalty as well as ensure that millions of passionate
soccer fans across Nigeria continue to refresh and rejuvenate themselves with
Chivita100% Juice and Chis other beverage offerings, as they relish every
moment of the beautiful game, Chis head of marketing Probal Bhattacharya said.
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