GTBank LFDW: Uplifting Africa's Fashion, Corporate Brands Beyond The Continent

Primarily, Fashion show, also known as runway shows, are used to present a designer's last collection in the form of an elaborate visual statment.

Recently, the 2014 Guaranty Trust Bank Lagos Fashion and Design Week (GTBank LFDW), came to an end in Lagos, a metropolitan island that features an interesting mix of people, cultures and is fast becoming the melting pot for business in Africa.

LFDW is a multiday fashion event platform that aims to drive the Nigerian and ultimately, the African fashion industry; by bringing together buyers, consumers and the media to view the current collections of African designers in the fashion capital of Lagos, Nigeria.

Participants, designers and visitors alike had another opportunity of experiencing art the African way as the Week gave maximum exposure to everyone within and beyond their industry circle and also open gateways for more business opportunities.

LFDW first took place in 2011. In  2012, innovative telecommunication company, MTN took the lead by organizing the event while Silver House Files also throw its weight behind event in 2013. The 2014 event which was organized by GTBank and supported by British Council, Haute Fashion Africa, Frallain Inc., Uber and Wings. Today, the event is rapidly becoming a platform that contributes to the growth of the country's economy and uplighting its fashion and corporate brands across the globe.

LFDW has become a leading event on the African fashion calendar and some a platform that many fashionistas world all over look forward to.

Beyond the runway, the annual event provides a physical platform that’s gradually repositioning fashion as a useful tool for commerce and creativity in Nigeria.

Considering this great success, it could be said that the event will go a long way in repositioning the country to its rightful place and grow to become a scramble event for both local and international brand-owners.