Colgate is back! Re-introduces Palmolive, others to Nigerian Market

After years of operating through independent distributors, global FMCG company, Colgate-Palmolive is returning back into the Nigerian market with the aim of creating balance in emerging markets focusing on four categories including oral care, personal care, pet nutrition and home care.

In a release by the company, the General Manager of Colgate- Palmolive, Mr. Davis Kanyama, as saying that Nigeria constitutes a major business opportunity for CP due to its large and growing market size.

Kanyama said, “Colgate has engaged with a local distributor partner to bring our range of products to Nigeria. We have an office set up in Lagos and our staff members are mostly local Nigerians.

“This is our first step in entering this dynamic market. Due to the high consumer demand for Colgate products in Nigeria, we have seen that Colgate is available here. However, these are not being brought into the country by Colgate Palmolive and therefore the prices are high and supply is erratic.

“What will change is consistency of supply, broad product distribution and availability and best available pricing.”

He said “Colgate is the second most chosen fast moving consumer goods brand around the world which has reached 65 percent penetration and is the only global brand reaching over 50percent of households around the world.

The Marketing Director, Colgate-Palmolive Nigeria, Mrs. Hannah Oyebanjo, said that the brand’s niche in Nigeria would be to continue in its consumer centric focus tradition and create products that guarantee oral and personal care for the protection of Nigerian consumers.

She said, “We have conducted research in the market and have established that we can provide a complete oral care regimen to the Nigerian consumers for total oral hygiene.