Access Bank appeals to youth through AccelerateTV platform

With Nigeria's youth in mind, Access Bank Plc has launched AccelerateTV, a social interaction platform which delivers creative content ranging from information and entertainment articles to videos, fashion trends and real- time reportage of the latest world trends.

According to the Head of Strategic Brand Management of the company, Mr. Amaechi Okobi, the initiative is in line with the bank's promise to cater for the needs of its customers.

"AccelerateTV is the ultra-cool blog for professionals and youths interested in world trends. In fulfilment of the bank's promise to cater for the needs of its heterogeneous customer base, we identified a gap and sought to fill it with the creation of this unique platform", Mr. Okobi said.