Starting January 1st, 2015, a new chief marketing officer would begin work at the world’s largest beverage maker, Coca-Cola.
The company has named Mr. Marcos De Quinto, who has run its businesses in Spain and Portugal since 2000, to replace Joseph Tripodi to boost flat soda sales.
The company has outlined plans to significantly slash costs after reporting disappointing sales for its third quarter.
De Quinto currently heads Coca-Cola’s Iberia division and is a vice president of the Europe group. He has also served in marketing roles in countries including Spain and Germany.
“Although Marcos’ DNA is that of a marketer, he has held a number of leadership roles throughout his career and he will bring a global view with strong operational experience to this key role,” CEO Muhtar Kent said in a statement.
Tripodi, who has headed Coca-Cola’s marketing for the past seven years, oversaw the launch of Coke’s “Open Happiness” campaign.
Tripodi will retire from the company at the end of February 2015.
The company has named Mr. Marcos De Quinto, who has run its businesses in Spain and Portugal since 2000, to replace Joseph Tripodi to boost flat soda sales.
The company has outlined plans to significantly slash costs after reporting disappointing sales for its third quarter.
De Quinto currently heads Coca-Cola’s Iberia division and is a vice president of the Europe group. He has also served in marketing roles in countries including Spain and Germany.
“Although Marcos’ DNA is that of a marketer, he has held a number of leadership roles throughout his career and he will bring a global view with strong operational experience to this key role,” CEO Muhtar Kent said in a statement.
Tripodi, who has headed Coca-Cola’s marketing for the past seven years, oversaw the launch of Coke’s “Open Happiness” campaign.
Tripodi will retire from the company at the end of February 2015.
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