O'Keeffe To Become New MD at Guinness as Adetu Bows Out

Guinness Nigeria Plc, a subsidiary of Diageo Plc, has announced that Mr. Seni Adetu will be bow out as the Managing Director/Chief Executive Officer of the company in November.

After two and half years in the position, Mr. Adetu will be replaced by Mr. John O’Keeffe.

Mr. John O’Keefe has been in Diageo for over 20 years, and has had a very strong career. He started his career as a graduate trainee for Guinness Ireland, holding many marketing roles in Ireland before moving to Jamaica as Marketing Director.

“Having completed his assignment, Adetu will report to Nick Blazquez, President, Diageo Africa and Asia, starting January 2015. The details of Seni’s next role will be the subject of a further announcement,” a statement from the company says.

"During his time in the role, he creditably led the business and successfully completed the expansion project and commenced a major transformation in the company’s Route-to-Consumer," it went on.