Nigeria’s leading media planning and buying agency, Media Perspectives, has announced the launch of its training academy tagged Media Perspectives School of Media. The academy is a technology-enable platform set up to increase the agency’s capacity to deliver world class media planning and implementation to its client.
The Media Perspectives School of Media kicked off with the agency’s staff member on Wednesday, October 29th 2014. It incorporates a blended learning approach to on-the-job training, where participants access the training content via specially designed android tablets while attending lectures, discussion forums and online/offline interaction sessions.
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According to the Managing Director of the company, Dr. Tayo Oyedeji, the objective of the academy is to further consolidate the agency's leadership position in the media advertising industry. According to Dr. Oyedeji, "Media Perspectives' goal is to remain Nigeria’s No. 1 media advertising agencies in billings and reputation for excellence by deploying the nation's best trained media advertising specialists to develop consumer-focused media strategies for our clients. The only way to achieve this vision is to empower our people with the best training materials available anywhere in the world. We believe that if we take care of our people and consistently do good work, then success will follow”.
Speaking further, he added that “All the participants will be given free android tablets that have been pre-installed with the training materials to provide real time, unhindered access to course content. The training academy would run three times a week for the entire duration of the programme and will cover courses on Media Planning, Media Buying, Digital Media, Marketing Management and Finance.“
We need more if this from industry pros to improve this sector in Nigeria and I hope PRCAN and other IMC bodies could emulate this
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