Heineken Unveils ‘Cities of the World’ campaign to inspire new worldly adventures

Heineken®, the World’s leading international premium lager beer  has unveiled its latest global campaign, ‘Cities of the World’, aimed to inspire men to live worldly, new adventures by unlocking the secrets of their cities. The fully integrated campaign includes a 2 minute TVC, on-line activation and special edition Heineken® bottles.  

 

The latest TVC, ‘The City’, is the seventh film in ‘The Legends’ series featuring Men of the World who are pushed to discover their limits and go beyond them. Created by Heineken, in partnership with Wieden + Kennedy Amsterdam, its main character embarks on an adventure by following a set of business cards lost by a beautiful woman, Eve, with each card uncovering surprising and hidden venues in his city. The TVC is a reminder to Men of the World that every great city offers an endless adventure within its sky-scraping towers and neon lit streets.  It reinforces the notion that men should never stop exploring their own urban backyard. ‘The City’ TVC started airing in Nigeria on the 21^st of July and can be viewed via this link (http://youthttp://youtu.be/OUlCqKghdic). 

 

“Men of the World want to make the most out of their time in the city, because they know life only gives them one shot. So they really live their city by seeking out new experiences and adventures and they have an underlying fear of missing out on the best ones,” said Mrs. Ngozi Nkwoji, Senior Brand Manager, Heineken.

She added that: “Heineken is always looking for innovative ways to interact with our Men of the World. Knowing that they fear missing out, Heineken is there to help by giving them the inspiration they need to become legends in their city. Our Men of the World know the usual hotspots in their cities, and they are seeking new experiences.”

'Cities in the world' ad

On the rational for the campaign, the Senior Brand Manager reiterated that the ‘Cities of the World’ campaign “aims to inspire and motivate them to get out of their comfort zones, to embrace the unusual and embark on worldly adventures in their own cities.”

 

The brand will also be running an in-bar promotion where consumers can buy 33cl special edition bottles to win prizes. Modalities for participating in the promo - which is billed to start on October 24, 2014, are simple. All consumers’ need do is to buy three of these special edition bottles in select bars in Lagos, Abuja, Port Harcourt, Enugu, Owerri and Warri; they will be presented with a coaster which they have to peel off to reveal their exciting city prizes.

 

Heineken produced the specially designed limited-edition bottles, each featuring a print of one of six global cities: Lagos, New York, Shanghai, Amsterdam, London and Rio de Janeiro on the bottles.

The Senior Brand Manager enjoined consumers’ who intend to enjoy “Cities of the World”  with Heineken, to follow the brand on Twitter @Heineken_NG, visit the Heineken Facebook page (www.facebook.com/Heineken) and watch “The City” on the Heineken YouTube Channel http://yout http://youtu.be/OUlCqKghdic.