Nigeria’s leading online
marketplace: Kaymu.com.ng has further expanded to
mobile marketing with the launch of its mobile app on 12th, September,
2014.
The mobile app is designed to make
online shopping in Nigeria even easier and more convenient, with features that
enable sellers to list products and buyers to select from a wide variety of
products at a glance.
The app will offer a wider product assortment, fast and
intuitive navigation, and easier buyer and seller account management.
According to Evangeline Wiles,
Managing Director of Kaymu Nigeria, “Mobile marketing is very quickly,
revolutionizing the buying and selling process in Nigeria. With people
conducting transactions via messaging apps like Blackberry Messenger and
WhatsApp. The launch of the Kaymu.com.ng mobile application on different
platforms will provide an even more structured platform for sales to be
conducted on the go”.
The NCC records the total number of mobile
internet subscribers in Nigeria at 65,813,890 (based on active
internet subscriptions in April 2014). According to a 2013 report by McKinsey
Global Institute, 58% of Nigerians living in cities have access to an
internet-capable mobile phone, and urban Nigerians are more than twice as
likely as the average African internet user to conduct transactions
online. This boost has led to an m-commerce explosion in Africa, as the
number of users who access the internet via their phones is growing rapidly and
leapfrogging traditional desktop use in Africa.
In addition to the growing market
penetration of smartphone devices in Africa, Nigeria is said to be among the 10
fastest growing economies in the world, according to The Economist in 2013, The
World Bank predicted that sub-Saharan marketplaces will expand by 5.1% in 2014
and by 5.2 per cent in 2015.
The Kaymu.com.ng mobile app is
available for download on Android devices from the Google Play Store.
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