The 2014 edition tagged “The Rhythm of Happiness” which chronicles a new dance style known as Rhythm of Happiness Dance (ROHD) produced 48 winners from the age grade categories who won various gift items and 28 winners in the “family representative” category. These 28 family representatives will perform alongside their families and after successfully scaling the medical and physical test hurdles they would then be admitted into the famous Maltina Academy where they would learn various dance styles from across the world. Only ten families would be admitted and they stand a chance to win the whopping N10million star prize.
An elated Bola Oguntola, a staff of National Bureau of Statistics who featured at the Abuja region, expressed her satisfaction with the audition and the opportunity to interact and bond with friends and families which the show has created for them. She added that, “it is a thing of joy to see different categories of people display their inbuilt talent and get rewarded, this MDA platform is one of the best in getting consumers from different social group to interact with each other. The atmosphere of happiness here makes you forget whatever problem you might have and just mix with the happy crowd.”
Divine Onyejide, the star of the day in the 5-12 category at the Abuja audition and proud winner of a generating was equally full of excitement and could not hide his joy. Voicing his excitement and gratitude, he said “this is my first time in MDA regional auditions, am so grateful to Maltina for the gift and the opportunity to display my talent. With this recognition, I know I will go places in the future and I’m looking forward to it.”
Maua Ulugbe, a 31 year old media practitioner who was overall winner in the 30 and above category at the Lagos audition disclosed that Maltina idea of maintaining consumer relationship through the MDA is highly appreciated even as she expressed her satisfaction and gratitude for the generator she won.
Stanley Eze, a second placeparticipant in the 5-12 categories in Port Harcourt also applauded the brand for the MDA innovation which “has been bringing consumers’ and families together for some time now. I’m grateful for the home theatre I won and look forward to participate in the 2015 edition.”
Wilfred Utere, who came first in the 20-29 age categories at the Port Harcourt region, was also filled with praises for the brand. “I have watched the show on television for some years now and seen how poor families have won millions of naira that has been beneficial toward solving problems such as housing and school fees payment. I must commend Maltina for this initiative and encourage them to continue to do more for us, their consumers.”
The Senior Brand Manager Maltina, Mr. Adewole Adedeji who was visibly excited about the huge turn out and quality of dance styles at the audition venues, applauded the zest and energy displayed by the contestants, commenting that the academy for the MDA8 will be a ground of wit and strength even as the show promote bonding and sharing of happy time with families.
After the conclusion of the regional auditions, Nigerians and fans of the show are set to witness the greatest dance battle of all time when the show begins in earnest in September.
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