It is the mobile strategy and product development arm of Imperial Holdings and is headed by managing director and cellular industry expert, Tracy Surkont.
As a WeChat partner, it is able to build brand official accounts in a way that enables them to connect with clients on a personal level. Integrated into the WeChat offering for brands, its proprietary dashboard reveals hourly customer insights, such as the number of new followers, as well as their gender, age and geographic distribution.
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