Research shows Facebook dominates Kenya's social media

The result of the research by The Digital Rand on “The State of Social Media in Kenya” which was published yesterday, shows that Facebook dominates Kenya's social media with 3.8 million users, reports Ventures Africa.

Four million Kenyans, roughly 10 percent of the population, daily engage in social media activities with 570 million tweets expected by the end of 2014 and more than 50 thousand new twitter accounts predicted at the same period of time.

The report also discloses that “Kenyans on Twitter cumulatively command a following of 120,199,588 followers and cumulatively follow 49,539,705 users. The average Kenyan follows 89 users and has 214 followers”. It says tweets with hashtags stand at 34 percent. It estimates that more than 300 million tweets have been posted to date.