JUMIA Nigeria empowers SMEs with Online Marketplace Platform

As part of their innovative approach towards transforming the Nigerian retail space, Jumia introduced the marketplace, which started since their inception and has grown to become a veritable model that will shape the future of retail in Nigeria.

The Jumia marketplace offers Small and Medium scale businesses an opportunity to showcase their products online thereby reaching a larger & more targeted audience. It is not limited to businesses; it also brings on board individuals who run small businesses on the side and are looking to increase visibility. Kenneth Ubogu, Jumia Marketplace seller: "I run a home-based business and I must say joining the Jumia marketplace has really been helpful especially with increasing my sales. Jumia has offered my business more visibility’."

Some of Jumia’s marketplace sellers include home-based business owners and mobile sellers. Ayodeji of Odej, a home-based seller: "Jumia helped my business a lot with the marketplace platform. It is the best thing that has happened to my business. I have tripled my revenue in over 6months since I started selling on the marketplace."

Jeremy Doutte, Managing Director Jumia Nigeria: "We are glad to be empowering other businesses like us to grow and definitely increase their sales. Retail in Nigeria has seen a major change in recent times and we are glad to be part of that change. In the next few years, Online retail with marketplace will be a major success story that will contribute largely to the Nation’s GDP."

Sellers all over Nigeria can join the Jumia Marketplace with access to over 100,000 visitors on the Jumia Website daily and delivery to customers anywhere in Nigeria.