Consumers Commend Maltina For Live Radio Broadcast of MDA 8Rhythm of Happiness

The live radio broadcast of the press parley of Maltina Dance All season eight (MDA 8) has been applauded by some Lagos based consumers’who aptly described it as a trailblazing concept. This followed the live broadcast on 99.9 Beat FM duringthe popular and only family dance show in Nigeria whichstill echoes among consumers.

Apart from the artistic choreography of the MDA All-Starsteam which announced the unveiling of anew dance style known as Rhythm of Happiness Dance (ROHD), consumers who were not physically present were thrilled by the live radio broadcast of the activation which gave a blow by blow report of the event.

The event which took centre stage at The Atrium of the Silverbird Galleria in Lagos took fun-seekers, movie goers, shoppers by surprise.Renowned for “sharing happiness” and promoting togetherness with friends and loved ones,the MDA is the consumer engagement and experiential marketing platform that the brand deploys to resonate with esteemed consumers and the society in general.

Muyiwa Ogunaike who had just viewed a movie at the Galleria and on his way out was listening to a radio station which was running a live commentary of the MDA activation. “Before now, I never thought that a live activation could get instant coverage on the radio. I was listening to Beat FM after viewing a movie and was pleasantly surprise that a live interview about Maltina Dance All was in progress and that I was also witnessing it live without realising it. You will understand if I say I was pleasantly surprised.”

Another consumer, Mrs Kemi Alabi also applauded the ingenuity of the organisers for broadcasting live. “If I am correct, this is the first time I will hear a press conference being broadcast live on radio. It was so exciting and clear, it appears as if I was physically present at the event. It is akin to listening to a live radio broadcast of a football match. I believe this will be a great season of Maltina Dance All.”
A consumer, Mrs Folashade Adigun whose son excitedly gave her his headphone to listen to what they are witnessing live also commended the brand. “We were shopping at the galleria when my son excitedly gave me his headphone to listen to ‘something.’ After listening, he dragged be to the balcony of the third floor and pointed down saying ‘this is what you just listened to.’ As expected we walked down to watch everything live.”

TunjiGbadegesin, an undergraduate he’s excited that Maltina Dance All is back. “I was on my way to the bar beach when I heard on radio that MDA press conference is taking place at galleria. I had to make a detour after the excitement I heard on radio, and what a worthwhile event it turned out to be. I think the live radio broadcast is commendable.”

For this year’s MDA competition tagged The Rhythm of Happiness, the winning family will go home with the grand prize of a whooping sum of N10 million. The first and second runners up will also get N3 million and N1 million respectively. This is a considerable increase from the N6 million, N1 million and N500, 000 won last year by contestants.

Similarly, Sandra Okon expressed satisfaction for the media coverage of the activation at the galleria. “I live on the Island; so I came here when I heard through the radio that Maltina Dance All crew were organising a show at the Galleria. I loved dance styles and Maltina has always brought smiles to several homes in Nigeria and beyond. It has helped homes to bond better and get along despite the difficult times.”

The show proper will be preceded by regional auditions which will kick off in Port Harcourt at the Atrium Event Center on July 18th – 19th; Lagos – National Theatre on July 24th - 26th and Abuja – Nicon Luxury Hotel on August 1st – 2nd.Interested Nigerians can go online and register at www.maltinadanceall.tv or they can register at the venues of the auditions for a chance to participate. They can also visit facebook.com/MaltinaNigeria for more information.

During these regional auditions respective family members also stand a chance to win any of the numerous regional dance competition prizes; Generating sets, Flat screen TV sets, Home theatre systems and lots of refreshing Maltina drinks.

The TV show will be aired from September 7 this year on major TV networks with videos uploaded on YouTube and Facebook. Also, viewers can participate and win fabulous prizes through the interactive SMS platform during the show.