PriceCheck, MTN extend m-commerce deal to Nigeria

PriceCheck and MTN Group, have jointly announced a second co-branded app deal, this time for Nigeria. The deal was made known during the Mondato Summit in Johannesburg, where the PriceCheck app was the runner up of the Mobile Financial Services Innovation of the Year Award.

The CEO of PriceCheck, André de Wet said: "PriceCheck's experience over the past seven years has taught us that search is where everything starts. It is the first step in the decision making process for the end user, the point where influence is the strongest. The partnership with MTN both in South Africa and in Nigeria gives us access to the largest mobile phone market in Africa. Together we own product search. Shopping is no longer somewhere you go, it's something you do - that's the power of mobile."

"We call it everywhere commerce - ecommerce, offline commerce, mobile commerce - all in one place. We're at the forefront of a digital explosion and it won't happen on the web, it will happen in homes and malls and cars, as close and immediate as your phone is right now. Your mobile is going to bring local and relevant search to wherever you want it to be"

Also commenting on the development, MTN Group Chief Commercial Officer, Pieter Verkade, said: "Mobile commerce is on the rise in Africa. The partnership with PriceCheck will not only give our customers a better and richer digital experience, but also empower them to make more informed decisions, while saving time and money on their purchases."