Facebook Revamps Mobile App, Announces Update to Domain Insights

Facebook announced an overhaul of its mobile application ads to make them conform with its other ad units, as well as an update to its domain insights tool.

Starting July 2nd, users will no longer be able to create or edit app ads in the old format, or edit ad images for app ads currently running that are using the old format, then on August 6th, all app ads (mobile or desktop) that are on the old format will be migrated to the new format.

"We have made a change in how Domain Insights determines the domains for which any event (post, click, impression) is recorded. This update will make it easier for you to see all of your Facebook traffic if you use multiple subdomains. Previously we would only show the event of the domain for which it occurred. Within the next couple of days we will now show each event against the domain as well as each of the parent domains", said Calvin Grunewald on the firm's blog.