sitemaps.org/schemas/sitemap/0.9/sitemap.xsd BrandArena : British Airways Launches New Look Interiors

Wednesday 18 June 2014

British Airways Launches New Look Interiors

British Airways has today unveiled newly-designed seats and cabin interiors for its short-haul aircraft flying across its European and domestic networks from Heathrow and Gatwick.

Fitting-out work begins this week on the first of the 95 Airbus short-haul aircraft**, installing elegant new designs that take inspiration from the airline’s most recent fleet entrants, the A380 and Boeing 787.

The elegant charcoal grey leather seats are slimmer and ergonomically designed to enable the addition of extra seats in the Euro Traveller (economy) cabin to allow more low fares.

Innovative design maximises personal space and comfort, with chair backs devised to provide more knee space for the customer behind. Customers can also make use of an eye-level seatback tablet-holder, which can also provide storage for magazines.  A four way moveable headrest provides comfort and support.  And the seat back table moves in and out to provide optimum positioning.
The new Club Europe, featuring a silver British Airways speedmarque on the front wall, will maintain its 2:2 configuration with the middle seat free. The seats will be bridged with a stylish new ‘central console’ table, providing Club customers with improved functional space. This table provides inlaid leather mats for drinks, snacks and personal devices, freeing up the main table for work or a meal.

Contemporary LED lighting systems, inspired by the airline’s newest long-haul cabins, will include blue tones for boarding, a relaxing candlelit mood for dining and a restful gentle white for cruising and landing.

As part of its investment in short-haul for Club Europe customers, British Airways has also recently invested in significant re-designs of its domestic lounges in Belfast, Glasgow and Edinburgh.

Keith Williams, British Airways’ executive chairman, said: “The short-haul landscape has changed enormously in recent years. To stay competitive and keep offering customers choice, great fares and great service, we are giving our cabins a radical makeover. There will be a new look, but the traditional British Airways’ comfort, elegance and value will remain.”

The new cabin is a testament to British design. The new seats are manufactured by B/E Aerospace in Kilkeel, Northern Ireland, the leather for the seat covers and pads on the ‘central console’ is supplied by Andrew Muirhead & Son Ltd in Glasgow and the decorative stitching on the Club Europe seats has been developed by Prototrim, a car seat design and dressing specialist based in Milton Keynes.

No comments:

Post a Comment