MTN is ranked in the 93 position this year in the prestigious global brand survey. This ranking has strengthened the company’s resolve, to continue its transformation into the digital lifestyle brand of choice for its customers.
According to Sifiso Dabengwa, MTN group president and CEO, this giant stride of the MTN brand to be ranked among top global 100 brands is the collective efforts of its human resources and customers.
“As MTN staff and customers, we are all custodians of the MTN brand. Many thanks to each one of you for your contribution in building up our brand to where it is today, and for continuing to proudly hoist the MTN flag”.
He expressed confidence that the MTN brand will continue to claim its place amongst the most valuable in the world with the commitment of its workforce to the MTN values and the delivery of ‘a bold, new digital world to our customers’.
Google overtakes Apple to become the 2014 BrandZ Top 100 most valuable global brand
Google has overtaken Apple to become the world’s most valuable global brand in the 2014 BrandZ Top 100 Most Valuable Global Brand ranking, worth $159bn, an increase of 40% year on year.
After three years at the top, Apple slipped to No 2 on the back of a 20% decline in brand value, to $148bn. Whilst Apple remains a top performing brand, there is a growing perception that it is no longer redefining technology for consumers, reflected by a lack of dramatic new product launches. The world’s leading B2B brand, IBM, held onto its No 3 position with a brand value of $108bn.
Nick Cooper, MD of Millward Brown Optimor, commented on the number one brand, “Google has been hugely innovative in the last year with Google Glass, investments in artificial intelligence and a multitude of partnerships that see its Android operating system becoming embedded in other goods such as cars. All of this activity sends a very strong signal to consumers about what Google is about and it has coincided with a slowdown at Apple.”
Great.
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