With the success of the Cristal Festival in Courchevel, France which has been held for 13 years and the MENA Cristal Festival in Mzaar (Lebanon) for 9 years, the African Cristal Festival, was created in 2013 as an innovative and ambitious project which stands as the first “Summit for Media & Communication” dedicated to the African continent. The first edition was held from 10 to 13 of April 2013 in Abidjan, Ivory Coast.
The concept of the festival is based on high-level conferences with prestigious speakers but also on an adaptation and highlighting of local and/or regional culture within competitions which reward the best of creative advertising. The event format puts networking opportunities at the forefront of the festival where advertisers, agencies and media producers can meet and discuss the future of their businesses with global and local perspectives.
The African Cristal Festival launches the first Advertisers Grand Jury made up of the biggest advertisers of the region (Safaricom, Airtel, Coca-Cola, Google, Unilever, Heineken...). This specific jury will reward the Advertisers Grand Cristal among all the Cristal (Golds) awarded by the Creative Jury. With more than 450 campaigns entered last year, the African Cristal Festival has become a true reference in advertising awards and is recognised in local and international rankings!
The first edition of the festival opened in 2013 with seven competitions: Film Cristal, Radio Cristal, Outdoor Cristal, Press Cristal, Integrated Cristal, Media Cristal and Digital & Mobile Cristal.
Numerous agencies from Nigeria have participated in the first edition: Insight Communication, DDB Lagos, Rosabel Leo Burnett, Lowe Lintas Lagos. Among the jury is Chima Okenimkpe, Creative Director at Nigeria's Insight Communications.
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