MediaCom Signs Global Deal With Medialets To Track Mobile Advertising Results

One of the world's leading media communications specialists, MediaCom has partnered with mobile ad server Medialets as part of an effort to make mobile campaign more accessible and efficient for its brand clients.

The partnership will be held in all countries in which MediaCom operates.

"This global deal will help brands minimise the complexity and expense of delivering smart mobile ad campaigns, while significantly improving the depth and accuracy of mobile media measurement," MediaCom says.

It is part of a wider drive at MediaCom to make mobile advertising more accessible for clients everywhere as smartphone and tablet use continues to rise. Research with MediaCom clients shows that some are reluctant to do more than simply test the mobile advertising market because of misperceptions that the medium is technically complex, confusing and expensive.