Havas Sports & Entertainment Appoints Tove Okunniwa As CEO

Tove Okunniwa (image credit: Twitter)

Havas Sports & Entertainment, the brand engagement network of the Havas Group, has appointed Tove Okunniwa as the new CEO of Havas Sports & Entertainment UK.

The role will see Okunniwa take charge of daily business operations, client and partner relationships, strategy, and new business development for HS&E UK.

She will be overseeing 30 sports & entertainment professionals who work with a number of brands and organisations including The Coca-Cola Company, The Football Association, The Lawn Tennis Association, Sport England, AEG, and Yahoo!

Tove will report into the President & Global CEO of HS&E, Lucien Boyer, who moved to London in January this year, as well as Dominique Delport, Chairman of Havas Media UK, and Global MD of Havas Media Group.

Tove takes on the role of CEO from former Managing Director Gordon Lott, who left HS&E UK to pursue an entrepreneurial project in sustainability. She joins HS&E after seven years at MEC Access UK, where she held the role of Managing Director, tripling the size of the division and delivering effective communication campaigns for clients such as Danone, Wrigley, Specsavers, Morrisons, and Sony Ericsson, amongst others, around their sport & entertainment partnerships.

Before going agency-side, Tove had a career at the BBC as Head of Marketing for BBC Sport and Head of Digital Marketing, as well as other marketing roles for Radio 3, Radio 2, and BBC TV.