BrandiQ Partners 2C Associes on African Cristal Festival for Advertising

BrandiQ Editorial Board

Frontline Nigerian Marketing magazine, BrandiQ is partnering with Premium French event company, 2C Associes, to ensure quality publicity and maximum participation of Nigerian advertising practitioners at the African Cristal Festival, an annual event dedicated to promoting creativity in the marketing communications industry within the African continent.

Tagged ‘Pan-African Summit for Media and Communication, the African Cristal Festival is scheduled to take place between May 26 and 28, 2014 in Nairobi, Kenya. With this partnership, BrandiQ is expected to bring its full support to 2C Associes by publicizing the event and mobilizing marketing communications practitioners across the West-African sub-region.

In a statement issued on 2C Associes Website, Award Manager African Cristal Festival, Anna Abudikhina stated that, “In a region undergoing such tremendous changes and brands are becoming an essential part of the African identity, the African Cristal Festival stands as the first Summit for Media and Communications dedicated to the African continent. This event aims to bring together the entire media and communications industry to network and  promote regional  culture and growth through dedicated competitions, conferences and debates.”

This year’s festival is coming after the success of the first African edition held in 2013 in Abidjan, Ivory Coast, between April 10 and 13 last year. The International Cristal Festival has been previously held in Courchevel, France for 13 years, and Mzaar in Lebanon (MENA Cristal Festival) for nine years with huge successes recorded in all events.


The first edition of the African festival in 2013 started with 7 competitions, namely- Film Cristal, Radio Cristal, Outdoor Cristal, Press Cristal, Integrated Cristal, Media Cristal and Digital and Mobile Cristal. More segments are expected to be added this year.With more than 450 campaigns entered for last year, the African Cristal Festival has become a true reference in advertising awards. The festival  is recognised in local and international circles.

This second edition of the event takes place over three days in East Africa- Safari Park Hotel and Casino, Nairobi, Kenya and will focus on the following aspects: jury presentations, competitions, showcasing of the best creative campaigns, conferences and workshops. The festival will culminate with an award show and gala event on May 28, 2014 and a networking session expected to provide key networking opportunities for attendees to exchange in a convivial atmosphere. A special edition of BrandiQ magazine will also be distributed to all participants of the African Cristal festival.

Marketing communications agencies interested in making entries should log on to www.brandiqng.com.