Barbara Berlusconi, daughter of the media magnate and the club’s co-chief executive, told a news conference on Wednesday that the family was seeking partners and she would travel to the Middle East and the US as part of this process.
Last month, Berlusconi said he had no intention of selling AC Milan despite renewed speculation about its long-term future. Berlusconi’s Milan-based holding company, Fininvest, also denied reports that the club was up for sale. The Bloomberg news agency had earlier reported that financial advisory and asset management firm Lazard had sent marketing document to potential buyers.
AC Milan was ranked 10th in the 2012-13 soccer Money League compiled by Deloitte, with revenue of 264 million euros ($364 million).
Rivals Juventus, the Italian champions, have prospered on and off the pitch after moving into a new stadium.
Rumors have been circulating for some time that the Berlusconis were seeking to attract new investors to help revive a team that is struggling in mid-table in Serie A.
The face of sport marketing and sport management is changing rapidly. Hope the plans are for the betterment of the club and sports at large. AC Millan is a top club that need top investment.
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