adidas Launches Gaming Platform Powered By Social Media Starring Lionel Messi

Lionel Messi

Adidas has launched a new online gaming platform dubbed #fastorfail starring footballer Lionel Messi, which is powered by social media and offers one fan the chance to get to Rio de Janeiro for the Fifa World Cup.

The innovative game is located on www.adidas.com/fastorfail and is strongly tied to Leo's new adizeroTM f50 Messi boots, which he debuted in a goal scoring UEFA Champions League appearance in February.

The game not only requires players to use their own talents, but is also powered by social media meaning that the more Leo Messi is talked about online, the faster the game becomes and the more chance competing players will have of winning the trip to Brazil.
The online game, available in two formats (desktop and mobile), puts players in the shoes of Leo Messi; providing a sense of what it feels like to take to the pitch as one of the best players in the World. Playing from the perspective of Messi, players must beat opposition defenders in order to progress to Brazil, where the 2014 FIFA World Cup Brazil™ will take place this June/July.

Those who complete the journey and get all the way to Brazil are automatically eligible to win two tickets to the first Argentina game of the 2014 FIFA World Cup Brazil™ in Rio de Janeiro. The trip also includes travel and accommodation in Rio de Janeiro.