Why Nigerian Breweries Launched Star Lite Beer

(L-R): Moses Ogbodo, Regional Business Manager, Mr Hubert Eze, Sales Director Nigerian Breweries and Walter Drenth, Marketing Director Nigerian Breweries

Developing creative and clear cut marketing strategies is fundamental in brand building and development. Brands that aspire to be contemporary classics have to work on many levels by fulfilling the needs of its consumers consistently. Such product needs to be known for quality and outstanding package to set it apart.

Nigerian Breweries' crack marketing team which has an heritage of coming up with different unique products to satisfy its teeming consumers in Nigeria recently embarked on a brand extension of the Star brand with the introduction of new products. The new brand Star Lite beer which was launched at a trade event where media partners and key distributors in Lagos, is according to the company, to fill the vacuum of health conscious consumers in the country.

Star Lite debuts with Nigeria’s first beer temperature indicator, which changes colour when the beer is at the best cold temperature for drinking. It is brewed with 100% natural ingredients; the finest Malted Barley, high quality Hops, and the best quality water; as such, has fewer calories compared to other standard lager beers.

Marketing Director Walter Drenth said “STAR LITE is a product of a very innovative and unique brewing technique, brewed with 100% natural ingredients; the finest Malted Barley, high quality Hops, and the best quality water. The new offering is a clean, crisp and Ice Cold refreshing lager beer. Star LITE is Extra Cold Brewed and Ice Cold Filtered”.

‘When the icon turns blue, the beer is cold enough for you’, Drenth said, adding: ‘STAR LITE is a product of ice cold brewing, with the filter set below zero degrees Celsius which is very unique. This makes it crisp and very clear. It is also kept under ice cold conditions.’

'This beer is for modern and social gentlemen who like to stand out and lead an active lifestyle’.  It’s a cool innovation we at Nigerian Breweries are quite proud of, and confident our consumers will appreciate', Drenth said.