Pepsi has officially announced its global creative curation, uniting the exciting worlds of photography, street art and sport to celebrate "The Art of Football" as part of the brand's 2014 football campaign.
"The Art of Football" collaboration brings the raw energy of street art onto permanent fixtures of art which depict the players – who last month were announced as Pepsi's global 2014 football ambassadors – in a clash of color, energy and movement to bring to life the beautiful game in a powerful, striking way.
Combining world-renowned photographer Danny Clinch, six of the world's leading street artists and some of the globe's best footballers, including Leo Messi, Robin van Persie, Jack Wilshere, David Luiz, Sergio Aguero and Sergio Ramos, Pepsi presents a truly bespoke art collection celebrating the artistry of football.
Commenting on the campaign in a statement, Pepsi Global Chief Marketing Officer, PepsiCo, Kristin Patrick, said: "There is an instinctive connection between artists and footballers in their energy, passion and creativity – whether it's on a canvas or a pitch. We were passionate about creating a visual language that brought the energy and movement of football to life in powerful, unique pieces of art showcasing our players in the spirit of now. These are the hero images of this year's global Pepsi football campaign and wonderfully capture our Live for Now brand ethos."
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