Bacardi Goes Green, Launches Global Environmental Campaign

To mark 152 years since it was founded, family-owned Bacardi launched an ambitious sustainability campaign globally called Good Spirited: Building a Sustainable Future.

Building a Sustainable Future is being launched across more than 150 markets where Bacardi sells its brands, including 75 offices and 27 manufacturing and bottling facilities, reaching more than 6,000 employers around the world.

“Protecting the natural resources we use to create our brands, at every step along the value chain is central to our corporate responsibility,” said Ed Shirley, president and CEO of Bacardi Limited. “We’ve always set the bar high. Now, we’re taking our solid, sustainable foundation to the next level.”

“Bacardi considers global environmental innovation part of its DNA,” says Eric Kraus, Senior Vice President, Chief Communications and Corporate Affairs Officer, who leads Bacardi corporate social responsibility initiatives. “Our goal is to return to the environment at least as much as we take away. We’re setting a sustainability standard for others in the spirits industry to follow.”

Bacardi has set itself three specific goals within the new campaign : responsible sourcing, global packaging and operational efficiencies.

Bacardi Limited is the largest privately held spirits company in the world and produces and markets a variety of internationally recognized spirits and wines.