Visa extends relationship with FIFA until 2022

FIFA President Joseph Blatter with Visa representative (Picture credit: Foto-net)

One of the leading global electronic payments company, Visa has extended its relationship with the International Federation of Association Football, FIFA until 2022.

Visa became the fifth of FIFA’s Commercial Affiliates, following adidas, Coca-Cola, Hyundai-Kia and Anheuser-Busch InBev to have committed to both the 2018 and 2022 FIFA World Cups.

Speaking on the extended relationship, FIFA President Blatter said: “We’re delighted to have reached this agreement with our valued partner, Visa. Visa’s huge global network and engaging consumer programmes play a significant role in bringing the FIFA World Cup to all corners of the globe, and we’re delighted to have such a strong global brand by our side until at least 2022.”

Through this relationship, Visa can expand its impact with financial institutions, clients, account holders and fans. Visa also works to strengthen FIFA host markets and other communities by providing more access and education to electronic payments, creating more pathways for people to enter the formal financial system and improving financial literacy.

“With football’s unique power to inspire people everywhere, Visa couldn’t be more excited to extend its relationship with FIFA,” said Ricardo Fort, SVP Global Sponsorship Marketing at Visa Inc. “Our association with the FIFA World Cup and the entire portfolio of FIFA events differentiates our brand and allows us to offer unique opportunities to our clients around the world.”