Airtel connects youths with new ‘Come Alive’ campaign

(L-R) shows Nollywood Actor and Airtel’s ‘Come Alive’ Ambassador, Mike Ezuruonye, CEO/MD, Airtel Nigeria, Segun Ogunsanya, and Artiste Half Dollar after unveiling the new TVC at the media launch of Airtel’s new thematic campaign  yesterday in Lagos.

In a bid to reach out to more Nigerian youth, telecommunication service provider Airtel launched a new brand campaign entitled ‘Come Alive with Airtel’.

The feat is coming barely two years of a remarkable launch of its groundbreaking Friendship (Padi Na Good Thing) Campaign.

Speaking at the campagin launch at Sheraton Hotel, Ikeja Lagos, Airtel’s Chief Executive Officer, Segun Ogunsanya, said the ‘Come Alive’ campaign, is another avenue the telco identifies with the various needs of the youth. “Airtel is known for very good commercials and this is so because our primary target is the youth and the young at heart,” Ogunsanya  said.

Nollywood star Mike Ezuronye, who was part of the colourful event, stated that he chosed to identify with the telecomm brand because it is young, vibrant and is passionate about the youth.