56th Annual Grammy Awards Unites Music Fans With Record-Breaking Social Media Numbers

With statistics compiled by Facebook, Instagram, Tumblr, and Twitter, The Recording Academy announced on Thursday that combined social media interactions surrounding the 56th Annual GRAMMY reached a record-breaking 34 million, making Music's Biggest Night, which aired Sunday, Jan. 26, on the CBS Television Network, television's biggest social event of the 2013 – 2014 season.

According to data compiled by Twitter and 87AM, the GRAMMY's garnered 15.7 million mentions on Twitter during the broadcast, the peak moment of which was during the Kendrick Lamar and Imagine Dragons performance with 171,593 tweets per minute.

According to Facebook data, 6.3 million people had more than 13.5 million Facebook interactions related to the 56th GRAMMYs, making it the No. 1 trending topic. Stats compiled by Union Metrics reveal that there were more than 100,000 GRAMMY-related posts created on Tumblr with more than 5.1 million reblogs and likes. Stats compiled by 87AM reveal that the top three most-talked about performances were, in order: Daft Punk, Beyoncé and Jay Z, and Lamar joined by Imagine Dragons. The most-talked about artists were: Lorde, Taylor Swift and Macklemore.

GRAMMY.com, the official GRAMMY website, saw visits on GRAMMY Sunday and the following day rise 15 percent from last year, with 4.6 million total unique users and 18.5 million page views for the site.

On YouTube, the official GRAMMY channel saw a significant increase in views starting the week of Jan. 12 with more than 5.7 million views of GRAMMY original content leading up to Music's Biggest Night.** Views of content published immediately following the broadcast received 375,000 views in the first 12 hours alone.

"GRAMMY engagement continues to explode year over year as fans seek ever deeper ways to connect with Music's Biggest Night," said Evan Greene, Chief Marketing Officer for The Recording Academy. "These consistently increasing statistics underscore the overwhelming excitement and passion for the GRAMMYs, and music, across today's most meaningful social platforms."