Osmi chooses NTA, Silverbird TV as lead broadcast partners for World Cup campaign

The Optima Sports Management International (OSMI) agency has appointed free-to-air broadcasters Nigerian Television Authority and Silverbird Television as the lead broadcast partners in Nigeria for the 2014 Fifa World Cup football tournament.

Osmi announced its acquisition of free-to-air rights in Nigeria to the 2014 World Cup earlier this month in a deal with Fifa, world football’s governing body.

“For the 2010 World Cup, Osmi’s partnership with BON network was ranked in the top-three in the global average audience per live match by channel rating,” Chief Executive of Osmi  Rotimi Pedro was quoted as saying on This Day website.

“With an average of 14.9 million (viewers) per each live match, Osmi network beat many popular European, Middle East and Asian television networks. We are planning to better this record during the 2014 World Cup coverage and we know discerning companies and brands would want to take advantage of this huge target market that we will deliver.”

Pedro also called on Nigerian corporate bodies to support the World Cup coverage, either through sponsorship or advertising, adding that such backing will yield a high return on investment based on the popularity of the event in the country.

Osmi has been Fifa’s partner for the World Cup since 2002.