Through strategic use of Integrated Marketing Communications mix, these brands bagged several domestic and international awards this year on their performance and outstanding quality.
In telecommunication sector, porting was the dominant word in 2013. While many subscribers are unhappy with the services being offered - the sector was nearly overshadowed by furore generated by comic-actor, Hafis Oyetoro popularly known as Saka when seen in an MTN advert campaign 'I don port oo'. Saka was a face known with the Etisalat brand before porting to the Y'ello Company. MTN however continued to wax stronger in 2013.
HoneyWell noodles from the stable of HoneyWell Nigeria took a centre stage in the market in the noodles category, giving Dufil Prima Foods product, Indomie noodles an interesting competition through its re-sound and memorable adverts in the media. The power of adverting to resonate a brand in the minds of consumers does it for HoneyWell this year.
As e-commerce continued to grow in Nigeria, Konga was able to offer online savvy customers a new experience by making shopping easier, fast and cost effective. The online shopping mall also launched the biggest shopping warehouse in Africa in Lagos; in order to service its customers better. All these and more fetched the company several awards in 2013. Although, Jumia still remains a major competitor in the e-commerce market.