Winners revealed at BT Sport Industry Awards

The best of the best from the UK sport industry over the last year was rewarded at the BT Sport Industry Awards on Thursday evening, as those responsible for the greatest work of an historic 2012 were presented with the coveted trophies in front of 1,750 industry peers, media and celebrities.

Away from the Games, Sport Business Person of the Year went to the

CEO of the Premier League, Richard Scudamore, who oversaw record television rights sales in 2012, as well as the extension of the league’s title sponsorship with Barclays.

The full list of award winners is detailed below:
Barclays Lifetime Achievement Award
Winner: David Walsh
Outstanding Contribution to British Sport, supported by Jaguar Academy of Sport
Winner: ParalympicsGB
Sport Agency of the Year, sponsored by Colouration SME
Winner: H+K Strategies
Sport Brand of the Year, sponsored by Pinsent Masons
Winner: adidas
Sport Governing Body of the Year, sponsored by the Daily Telegraph
Winner: British Cycling
Best Integrated Sport Marketing Campaign, sponsored by Battersea Evolution
Winner: adidas Take The Stage
Best Use of PR, sponsored by Action Images
Winner: Channel 4 - London 2012 Paralympic Games
Best Sponsorship of a Sport Event or Competition, sponsored by ICON
Winner: British Airways - London 2012
Sport Business Person of the Year
Winner: Richard Scudamore
Best TV Sport Commercial
Winner: Channel 4 – Meet The Superhumans
Best International Sport Marketing Campaign, sponsored by London & Partners
Winner: McDonald’s Player Escort Programme UEFA Euro 2012
Sport Website of the Year
Winner: www.bbc.co.uk/sport
The Community Programme Award, sponsored by talkSPORT
Winner: Derby County in the Community - Active Choices
Best Management of a Sportsperson
Winner: Professional Sports Group – Tom Daley
Best Use of Social Media
Winner: Ricky Hatton: Redemption
Sport Participation Event of the Year, sponsored by Robertson Taylor W&P Longreach
Winner: Sainsbury's Sport Relief Mile 2012
Best Sponsorship of a Sport Team or Individual, sponsored by Kantar Media
Winner: BSkyB - GB Cyclin