According to sportindustry.biz, their brief with the British Olympic Association includes a focus on social media and assisting with pre and post Games media services, including the design and production of the team handbook and acting as part of Team GB's Sochi-based news team.
‘We have a trusted reputation for delivering high-quality content across multimedia platforms for our clients, and the BOA and the British & Irish Lions are two of the most prestigious brands in British sport’, the report quoted James Toney, managing editor, Sportsbeat as saying.
Sportsbeat, who specialise in creating shareable content for brands and sports, have been tasked with generating a range of videos and articles to drive engagement with consumer audiences. Sportsbeat has made changes to the senior management team with James Parsons appointed as managing director of the agency.
This follows strong trading for the first half of the year which saw agency billings increase 30% year-on-year thanks to a focus on using Sportsbeat's coverage of the London 2012 Olympics and Paralympics as a springboard for future success.
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