Airtel targets more subscribers with Radio Express partnership

Airtel has announced a partnership with Radio Express to launch weekly shows on local radio stations across 17 African countries.

The countdown shows, dubbed Airtel Music Express (in English) and Airtel Musique Express (in French), will be hosted by Big Brother’s IK and Jed respectively and will feature music from different artists from across the continent.

“Radio is the world’s most accessible and personally engaging mass medium, and it was a natural choice to work with Radio Express and these popular radio stations to bring Airtel Music Express and Airtel Musique Express to music lovers across these 17 countries,” said Andre Beyers, chief marketing officer in Airtel Africa.

“We think listeners will love the mix of world music and local music hits in the shows’ engaging countdown format.”