Stakeholders, scholars and experts within the Integrated Marketing
Communications sector in Nigeria will gather under one roof on Friday,
25th of October, 2013 to examine Nigeria’s image challenges at an event
that will also witness the formal public presentation of the country’s
flagship Marketing publication, BrandiQ Magazine. The thought-provoking
Symposium themed, “Brand Nigeria @ 53: Opportunities, Challenges and
Prospects” will take place at the prestigious Federal Palace Hotel in
Lagos. It will feature distinguished experts from diverse fields who
will brainstorm on major reputation issues confronting Brand Nigeria.
Among the distinguished personalities billed for the event are: Former
Director General Nigerian Stock Exchange (NSE) Apostle Hayford Alile,
who will serve as the chairman of the occasion.
According to Desmond Ekeh, Editor-in-Chief of the publication, doyen of
Advertising in Nigeria and founding CEO of Nigeria's largest marketing
communications conglomerate, Insight Communications, Biodun Shobanjo
will be the Special Guest Lecturer at the symposium. Already, the entire
industry is agog as brand analysts wait with great eagerness to digest
the presentation of Nigeria’s ‘Advertising Man of All Times’.
Discussants at the event include: Prof. Emevwo Biakolo, Dean, School of
Media and Communication, Pan Atlantic University Lagos. Prof. Emevwo
would be speaking on the topic, ‘Culture and Morality in Nation
Branding’. Another discussant, Prof. Lanre Fagbohun, a Professor of
Environmental Law at the Institute of Advanced Legal Studies, University
of Lagos, will also be speaking on ‘Environment and Nation Branding’.
Another discussant billed for this event,, Dr. Austin Tam-George, former
lecturer at the University of Cape Town, South Africa and Executive
Director of Institute of Communication and Corporate Studies (ICCS),
Lagos, will also be speaking on the ‘Strategic Communication of a Nation
Brand’.
Marketing kingpin, Idorenyen Enang, who is the Director General, Bureau
Nigeria of L’Oreal Central West Africa, will bring his wealth of
experience to bear at the symposium where he will deliver a lecture on
‘Strategy; A Critical Imperative for Nation Branding’. Mr. Enang is
expected to bring a different flair to the event with his expansive
marketing experience working with multinational companies like Samsung,
Coca-Cola and Guinness.
From the entertainment angle, Madu Chikwendu, Regional Secretary of the
Pan-African Federation of Filmmakers (FEPACI), will also deliver a
lecture at the symposium.
Apart from the various presentations on Brand Nigeria, the symposium
will also feature the formal launch of BrandiQ Magazine, one of
Nigeria’s most exhaustive journalistic explorations ever undertaken in
the country’s Marketing Communications space. This expansive magazine is
an interdisciplinary store house of knowledge. From inception, the
publication has remained a must-read, not just for industry players but
equally for students of advertising, branding, public relations and
other areas of marketing communications.
The publication is designed to cover areas in marketing communication
such as Marketing, Advertising, Branding, Media, Public Relations and
its adjuncts like Event Management, Graphics/ Design, Marketing
Research. “The magazine is fashioned after the intellectual heritage of
Harvard Business Review, with the reportorial typology of the Economist
and the Content patterned after Ad Age, brandchannel, bizcommunity.com,
Adweek etc.
The Marcomm tutorial segment of the magazine is also designed as a
specific tutorial package to meet the research and academic needs of the
teeming population of students who really have the desire and need to
understand the marketing communications world beyond the theories they
are taught in school.