Pele Becomes Global Brand Ambassador for SUBWAY Restaurants

One of the world's largest restaurant, SUBWAY, have announced international football legend, Edson Arantes do Nascimento, better known as Pele as its newest "Famous Fan".

The Brazilian hero who is commonly recognized as the greatest soccer player in history, joins a wide-ranging list of athletes with champion pedigrees including Michael Phelps, Apolo Ohno, Nastia Liukin, Ryan Howard and Justin Tuck, who eat at, and work with, SUBWAY Restaurants.

The restaurants established this relationship with Pele's agency of record, Legends 10, after an introduction by Mediacom Sport. Pele will appear in various advertising and in-restaurant promotional campaigns throughout a multi-year relationship with the brand in the U.S. and around the globe.

With more than 39,700 SUBWAY locations in over 102 countries, SUBWAY Restaurants is the largest restaurant chain in the world, boasting more than 1,000 locations in Pele's native Brazil. A long-time fan of SUBWAY Restaurants, Pele's favorite sandwich is Tuna on Italian bread with lettuce and salt and pepper.

"Futbol is the global sport and Pele is the pre-eminent player of all time," said Tony Pace, SUBWAY Global Chief Marketing Officer. "It's great to have him as part of the SUBWAY brand around the world."