Following a successful 2013 preseason tour to Indonesia, Vietnam and Japan, Arsenal today welcomes Bodog Casino as its official Asian betting partner in a three-year, multi-million pound deal.
The partnership affords Bodog rights to capitalize on the Gunners' Asian fanbase and popularity post tour by connecting with millions of supporters in Asia, a region of strategic importance to the betting company. As part of the deal, Bodog will also have the opportunity to develop marketing initiatives and consumer promotions, generate content with Arsenal first-team players, and utilize the Club's database to provide fans in Asia with tailored betting offers around matches.
"Our tours give our fans beyond the UK a great opportunity to see the team in action, and this Asian tour was no different with our first-team squad playing in front of hundreds of thousands of passionate supporters," said Vinai Venkatesham, head of global partnerships at Arsenal. "As our fanbase in Asia continues to grow rapidly, working in partnership with companies like Bodog who have long-term roots in the region, provides a strong platform to further engage with Arsenal fans in Asia."
The partnership affords Bodog rights to capitalize on the Gunners' Asian fanbase and popularity post tour by connecting with millions of supporters in Asia, a region of strategic importance to the betting company. As part of the deal, Bodog will also have the opportunity to develop marketing initiatives and consumer promotions, generate content with Arsenal first-team players, and utilize the Club's database to provide fans in Asia with tailored betting offers around matches.
"Our tours give our fans beyond the UK a great opportunity to see the team in action, and this Asian tour was no different with our first-team squad playing in front of hundreds of thousands of passionate supporters," said Vinai Venkatesham, head of global partnerships at Arsenal. "As our fanbase in Asia continues to grow rapidly, working in partnership with companies like Bodog who have long-term roots in the region, provides a strong platform to further engage with Arsenal fans in Asia."
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