sitemaps.org/schemas/sitemap/0.9/sitemap.xsd BrandArena : Nike Unveils New App to Help Designers Invent Better

Tuesday 9 July 2013

Nike Unveils New App to Help Designers Invent Better

As part of its commitment to designing a better, more sustainable future, Nike launches MAKING - a new app that helps designers and product creators make informed decisions about the environmental impacts of the materials they choose.

MAKING is a designer-specific, easy-to-use tool that ranks materials used in apparel based on four environmental impact areas: water, chemistry, energy and waste. Through direct comparisons, designers can quickly see how material choices stack up. The app was created by Nike with insights and feedback from students at London College of Fashion’s Centre for Sustainable Fashion.

“Innovation is in Nike’s DNA, and sustainability is an integral part of Nike’s design process,” said Lee Holman, Nike VP of Apparel Design.  “We’ve created the MAKING app to empower any designer around the world to make better materials choices in the initial stages of the innovation process to ultimately create products that are better for consumers and better for the planet.”

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