MTN Partners With neXva To Launch Nextapps Store

Telecom giant, MTN and neXva, Inc. has announced the launch of the MTN Nigeria NextApps Store. The MTN NextApps Store powered by neXva, consists of free and premium applications and is available online at nextapps.mtnonline.com and initially for Android smartphones. 

In addition, the store features “one-click” billing that enables MTN’s customers to purchase applications and have the purchase price taken from their pre-paid account or added to their phone bill.

Commenting on this innovation by both partners, The Chief Marketing Officer of MTN Nigeria, Larry Annetts, said: “We are very pleased to partner with neXva on this app store initiative. Our choice of neXva to deploy the MTN Nigeria NextApps Store was informed by neXva’s robust technology platform and their internal team that is able to customize and localize the offering of the applications to suit our customers in Nigeria. This, for us is a key success factor for the NextApps Store.”

According to Co-founder and Chief Executive Officer of neXva, Brian J. Friedman, “Bringing neXva’s app store platform to MTN Nigeria is a great opportunity for neXva. We are particularly pleased that deploying our app store technology was done with a highly curated selection of content that will, for the first time, bring apps to many of MTN’s customers in Nigeria.”

Shaun Zelber, Co-founder and COO of neXva said: “We know that app store customers are looking for a localized experience in the depth and breadth of the apps offered. This informs why our content team is always on the lookout for the newest, best and most relevant apps that can bring MTN’s customers in Nigeria a very personalized catalogue of apps that is very relevant to their day-to-day lives. The NextApps Store delivers a rich selection of the best Nigerian and global apps.”