Celebrating its 60th anniversary, the Cannes Lions awards recognise excellence within the creative communications industry by bringing together communicators from all over the world to celebrate brilliant work. Diageo, together with its agency partners, was awarded 12 awards, comprising one gold, two silvers and nine bronzes.
The winning campaigns were:
The Cloud – part of the Guinness Made of More campaign, The Make Music in the Corner Shop campaign;
The Point of Purchase Grille campaign; ZZ Shock – a Jeremiah Weed campaign that saw legendary rockers ZZ Top perform in a beer refrigerator for unsuspecting shoppers took home a bronze Lion in the Branded Content and Entertainment category. Diageo partnered with Creative Artists Agency Los Angeles and production company Hungry Man to create the content.
The Bundaberg Road to Recovery campaign also won a bronze Lion in the Media category for best use of integrated media and a bronze Lion for Branded Content and Entertainment.
Andy Fennell, Chief Marketing Officer at Diageo plc, commented, “We celebrate these wins in partnership with our agencies, whose creativity and flair bring our brands to life for aspirational consumers all over the world. The awards recognise the sheer brilliance behind the marketing of some of our most iconic brands from Red Stripe to Guinness, in the face of some pretty phenomenal competition.
“I feel proud to celebrate these wins, which have exceeded the high standards that we set for ourselves. They demonstrate our agency partners’ ability to remain agile and imaginative in the way we engage with consumers across a whole spectrum of touchpoints.”
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