German sportswear brand, Adidas has announced that it expects to achieve a record €2 billion (£1.7bn) in sales from football products in 2014.
The company made this announcement on Tuesday stated that it aim to use the World Cup to prove its great football expertise and to show fans the technological know- how and creativity that adidas consistently delivers at the cutting edge of football.
Herbert Hainer, CEO of the adidas Group, said the FIFA World Cup is the perfect stage to showcase the company, "our brands and our products. adidas is the clear no. 1 in football globally – in terms of sales, innovative power and brand visibility. Through the World Cup we will once again underline our leading position and share our passion for the game with fans around the world."
Starting in the second half of 2013, adidas will be launching a constant stream of new and innovative football products for the World Cup.
The company made this announcement on Tuesday stated that it aim to use the World Cup to prove its great football expertise and to show fans the technological know- how and creativity that adidas consistently delivers at the cutting edge of football.
Herbert Hainer, CEO of the adidas Group, said the FIFA World Cup is the perfect stage to showcase the company, "our brands and our products. adidas is the clear no. 1 in football globally – in terms of sales, innovative power and brand visibility. Through the World Cup we will once again underline our leading position and share our passion for the game with fans around the world."
Starting in the second half of 2013, adidas will be launching a constant stream of new and innovative football products for the World Cup.
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