TBWA Gets New Director of Africa Operation

TBWA\ has appointed Graham Cruikshanks as the group's new director of Africa operations. Cruikshanks will be based in Johannesburg, South Africa.

The company believes his appointment would further deepen its penetration in the continent as the world's fast-growing consumer market.

The appointment is with immediate effect. The TBWA covers over 10 countries in Africa with affiliates in West and East Africa.

Cruikshanks holds a Post-Graduate Diploma in Marketing Management from the University of Cape Town and a B.Sc in Economics and Business Economics from the University of Southampton,UK. Cruikshanks has about two decade track record in the marketing, advertising and communication industry. While at Saatchi & Saatchi (Cape Town), he worked as an account director on the Diageo Africa business, before taking up the post of deputy managing director.