PRCAN Inducts Synthesis Communications, Eight Others

Left, Emeka Maduegbuna, Former PRCAN President Congratulating Desmond Ekeh, CEO Synthesis Communications, (right) at the induction of Nine PR Agencies into PRCAN. Middle is PRCAN President, Chido Nwakama.

The Public Relations Consultants Association of Nigeria (PRCAN) has inducted nine new PR agencies into its fold to further bolster professional participation among members. Arising from its Extra-ordinary General Meeting, the President of PRCAN, Mr Chido Nwakama inducted Silver Bullets, Pauline Fredricks, Hally Sports, Chain Reactions, Synthesis Communications, Concrete Communications, Leap Communication, Red Gecko Limited and Topcomm Limited.

Speaking at the EGM, Mr Nwakamaenthused that attendance and participation of members, as far as PRCAN meetings is concerned, has improved considerably in just 3months of taking over the helm of affairs. ‘‘Since the current executive came on board, the association has witnessed renewed participation from members. Although, more still has to be done to rid the industry of illegal and largely untrained PR agents. Apart from this, our membership has grown appreciably and the master’s class is gaining momentum as students can testify to the unquantifiable 360 knowledge they have garnered so far. These PR firms have been inducted because they have met the requirements and they can now operate officially as practitioners.

Furthermore, the EGM allowed for members to deliberate on issues affecting the professional body and how to grow the association such that it will become a force to reckon with both locally and globally.For instance, it was unanimously agreed that the National Institute of Public Relations (NIPR) can tighten its regulations to protect local industry players like the Advertising Practitioners Council of Nigerian has done by enacting its reform.

According to erstwhile president of PRCAN, Mr.EmekaMaduagbuna, the burning issue of international affiliation has become a reality that no doubt is the nature of the contemporary market space.

However, he is hopeful that public relations activity in Nigeria will continue to assume more attention on the global stage. ‘‘In spite of the national attention the issue of international affiliation has attracted, NIPR, the umbrella association of PRCAN has been silent about it. We have to make concrete arrangements to put our house in order. That PRCAN is taking the initiative is a good step in the right direction’’. He submitted.