Kalahari Ranked SA’s Top Online Retail Brand

Kalahari has been ranked as South Africa’s leading online brand, in a new report "Online Retail Brands Report - South Africa 2013" which has just been released by Acentric Marketing Research.

The report is based on a survey, conducted in January 2013, amongst a scientifically-selected sample of online consumers, covering 59 online-retail brands and 28 product categories. Kalahari came ahead of Amazon, Bid or Buy, Woolworths, Gumtree, eBay and Olx.co.

“While Amazon is slightly ahead in terms of awareness, the brand positioning is not as ideal,” said Craig Kolb, owner of Acentric. “Although Amazon is perceived to be a strong performer in terms of the sheer size of its range and long history as a brand, it lacks in other important areas.

“Kalahari's best performing attributes were fast delivery and easy ordering; although the model suggests it could do even better by focusing on other attributes such as its product range.”

Zando, which only launched in May 2012, was the highest new entrant, ranking ninth.