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Friday 1 March 2013

Fortune Announces 50 World’s Most Admired Companies

Fortune has announced its annual ranking of the 50 world’s most admired companies. For the sixth straight year, Apple remain No.1 on list.

Also topping the list: Google, Amazon, Coca-Cola and Starbucks. This year’s ranking is dominated by U.S. companies, which take up most of the places—only eight are occupied by the businesses from outside the USA.

The Fortune World’s Most Admired Companies study surveys top executives and directors from eligible companies, along with financial analysts, to identify the companies that enjoy the strongest reputations within their industries and across industries.

The first non-American company, BMW, is number 14. The next one, Toyota, is 15 lines down, landing on the 29th place. The foreign section is represented mostly by European companies (BMW, Nestlé, Volkswagen, Unilever, Accenture), with little presence of Asian businesses (Toyota, Singapore Airlines, Samsung Electronics).

Fortune has approached Hay Group to help develop the ranking, receiving feedback on more than 1.400 companies from executives, directors and analysts. The methodology is very complicated—to know more about it, click here.

For each of the businesses on the list, Fortune has provided a short piece, outlining the company’s achievements over the past 12 months and explaining why it was admired.

Fortune has also unveiled Top 10 Most Admired in Innovation, recognizing the companies’ achievements in social responsibility, people management, product quality and more. The gold, silver and bronze medal winners here are where Apple, Amazon.com and Google.

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