Telkom Finally Embrace Social Media

One of the leading South African telecommunication firms, Telkom has finally unveiled its social media campaign today, giving customers the opportunity to communicate with the company via www.facebook.com/TelkomZa, @TelkomZA on Twitter, and on LinkedIn.

While their biggest rival MWEB has 3,500 followers on Twitter and almost 16,000 ‘likes’ on their Facebook page, Telkom has hit 88 and 29 subscribers on Twitter and Facebook accounts respectively.

In a question posted to Telkom on Twitter on why it has taken so long for the company to launch its social media accounts, the company says: “We wanted to make certain that all the correct systems were in place. We want to listen and respond quickly.”

The company on Twitter has gone on to say, “We do understand that we are late. We know the importance of social media, so we want to make certain that we deliver.”