TPT International wins Diamond Bank account

One of the leading financial institutions in Nigeria, Diamond Bank Plc has appointed TPT international as its PR agency.

The agency emerged from a highly competitive pitch process that involved four of top leading PR agencies selected for the pitch. Other companies include The Quadrant Company Nigeria, Mediacraft Associates, and C&F Portal Novelli.

Modupe Adetokunbo

TPT emerged the preferred based on its creative direction during the pitch and its clear interpretation of the brief. Indeed it was a very keen contest according to our sources as all the agencies gave a good account of themselves.

Industry analysts have commended the management of the bank for engaging consultants in various aspects of the bank which shows that the bank is very futuristic in a country where some banks find it difficult to understand the importance of hiring professionals and this will influence its going forward as a futuristic bank.

According to Modupe Adetokunbo, the founder and chief consultant of TPT International, this appointment offers his team the opportunity to once again partner with a futuristic and innovative bank in delivering a desirable corporate perception. The bank will definitely benefit from our rich experience in PR practice as well as our creative approach to perception management.

The appointment of TPT International came on the heels of the recent transformation in the Nigerian banking industry as an aftermath of the global financial crisis which made the Central Bank of Nigeria (CBN) to intervene in the management of about eight banks as well as the promulgation of     policies measures to strengthen the industry.

TPT International Limited is a full-service public relations firm maintaining practice areas in media relations, crisis management, brand PR, corporate communications, lobbying, lifestyle, fashion, strategic counselling, Information communications technology, social media and entertainment among others.

The agency is known for conceptualizing and implementing innovative and bespoke public relations programmes designed to generate desirable media interest and exposure and thereby impact a clients' specific business goals and objectives.

It also pride itself  on the diversity of its client roster, with experience including the Federal Government of Nigeria, Cross Rivers State, BAT, Pfizer, FinBank, Lagos Lotto, Guinness Nigeria Plc, Procter & Gamble West Africa, British Council, MTN Foundation, Starcomms, Mastercard, IBM,  Promasidor Nigeria Limited and many others.