Loya milk picks Don Jazzy as brand ambassador as it kicks off new promo

Promasidor Nigeria, makers of quality food products, has chosen Michael Collins Ajereh also known as Don Jazzy as the face of its Loya Milk brand at ceremony held on Friday in Lagos.

The company also commenced an online based promo to give consumers an opportunity to feature in a Loya TV commercial with Don Jazzy.

L-R Mr. Olusegun Koleoso, Business Development Manager, Mr. Kachi Onubogu, Commercial Director, both of Promasidor Nigeria Limited; Don Jazzy, Loya Milk Brand Ambassador and Mr. Andrew Enahoro, Head Legal and Public Relations of Promasidor at the dinner/unveiling of Loya Milk Brand Ambassador in Lagos on Friday.

The Commercial Director, Promasidor Nigeria, Mr. Kachi Onubogu while disclosing reasons for selecting Don Jazzy as brand ambassador for Loya Milk, said a brand ambassador will help the brand further reach its target audience.

“Our choice of Don Jazzy as brand ambassador is driven by the essence of the brand and its proposition to its target audience.  Loya Premium Milk is a brand with class and taste; it is a brand with distinction and excellence, a brand that constantly rewards its loyal consumers. ”

Speaking on the promo mechanics, Onubogu made known that Loya milk will begin an online promo new that will run from December 1st till December 31st.

“From today, December 1st till 31st December Loya milk will start a new promo. It is going to be an online promo. All consumer needs to do is to like us on www.facebook.com/loyamilk or log on to the promo site www.tasteyourdream.com where they will enter their details name, phone number and e-mail address. Each winner will walk away with a Samsung Galaxy S3 Smartphone, a night in an hotel and also an opportunity to be in a Loya TV commercial with Don Jazzy.”

He further made known that the brand Loya Milk is one that stands out as best in the industry and is loved by consumers. “Loya Milk is a brand that is loved and well respected by consumers. It is known to be a brand that never hesitates to give back to its consumers. It is to be recalled that in 2011, the brand rewarded its consumers with a total of N50m in a promo that lasted for about 90 days.

Known for being charitable, Don Jazzy, the new brand ambassador is a multi award-winning Nigerian record producer, singer/songwriter, and current CEO of the Mavin Records label.